Looking for a home can be exciting, but reading listing after listing can quickly become overwhelming. Everything starts to sound the same: “cozy,” “charming,” “a must-see.” But what do these words actually mean? Sometimes, what’s not said is just as important as what is.
Knowing how to read between the lines can save you time, manage your expectations, and even help you spot red flags before scheduling a showing.
When a listing uses lots of filler words, like “lovely,” “adorable,” or “inviting”, without offering details, take a closer look. Sellers who don’t highlight specifics may not have many features worth noting. A strong listing usually includes square footage, recent upgrades, and facts about the home’s structure, not just mood-setting phrases.
If you see words repeated in every listing for the same property, it could mean there’s little else to say. On the flip side, a well-written listing will be specific: new roof in 2022, updated kitchen appliances, energy-efficient windows. These are the kinds of details that speak to value.
Sometimes, the absence of information says a lot. If a listing doesn’t mention the age of the roof, the HVAC system, or recent updates, it may be worth asking why. Similarly, if there are only a few photos or none of the bathrooms or backyard, that could be a sign that those areas are not in great condition.
Also, check if the listing avoids mentioning square footage or the number of bedrooms in a straightforward way. When that happens, the layout might be awkward or the rooms might not be legally recognized as bedrooms.
Some terms are common because they sound appealing, but they often hint at something else. For example:
These words aren’t necessarily red flags, but they do invite questions. If you’re interested, be sure to ask for more information or photos that show what’s behind the language.
Look at the Photos Closely
While the focus of this article is on written descriptions, pairing what you read with what you see is key. If a listing says “tons of natural light,” look at how many windows are actually visible. If it says “spacious backyard,” but the only outdoor photo is cropped or taken at an odd angle, you might want to ask for more clarity.
Photos and words should support each other. If they don’t, trust your instinct and ask more questions.
Even if you know what to look for, it helps to have an experienced eye guiding you. Real estate professionals like Alan Stalcup often break down listings in ways that reveal the full picture, not just what the seller wants you to see. If you’re trying to make sense of mixed signals in property descriptions, you can follow his insights and updates at https://x.com/alan_stalcup.
Buying a home is a big decision, and it starts with the words on a screen. The more you understand how listings are written, the better equipped you’ll be to find a property that truly fits your needs, not just one that sounds good on paper.